The Attention Economy

In this podcast I discuss how in the future and even now it is our attention that is being sold. There is an abundance of information and our ability to focus on that information is the scarce resource. Corporations, media franchises, small businesses and individuals compete for our attention. The abundance of click-bait articles, sensationalised stories and flashing ad banners is testament to this fact.

Being able to control our attention and dictate where our focus lies will become an invaluable tool. We are tested every day by outrage circuses, puppies and kittens, delicious foods, things we’d rather be doing and places we’d rather be.

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