God damn we live in an exciting revolutionary age. Things are moving quickly and expansively. Case in point: Transmedia storytelling. Jenkins gives this definition: ‘Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience’. He goes onto say that each medium provides its own unique contribution to the ‘entertainment experience’. He also says that there is no one single source that one can turn to gain all the information needed to understand all the elements of the story. I disagree with this statement; I believe that true transmedia storytelling provides the fundamental points of the story through one medium, but leaves certain elements that need to be explained and expanded upon to provide a more complete and fulfilling experience
Take the TV show Game of Thrones (GoT), it’s no longer enough to have just the TV show. We now have the TV show, books (it must be said these came first), novellas, forums and video games. This is discounting user generated content such as memes, online discussions, cosplay and fanfiction. There is a GoT universe that users can immerse themselves into, where they are as much of the production team as the marketing team themselves in the sense that they help market and shape the GoT universe. The line between marketing and product has effectively been blurred as the user – turned produser – becomes a part of the production process.
I can only see this trend furthering in the future and it makes me excited. As technology advances, 3D printing becomes cheaper and sustainable, virtual reality becomes a common household appliance, ‘Smart’ TV’s become increasingly interactive and 3D technology becomes a lot more efficient; the potential for transmedia storytelling to harness all of these technologies and the products that will be created… the possibilities are breath-taking. All it takes is one brilliant idea to revolutionise the way media is manufactured and delivered.